Overview
Swoop Funding and Fundably serve overlapping but distinct markets. Swoop is the broadest-coverage funding platform in the UK market, covering loans, grants, and equity raises. Fundably is a specialist in SME lending with higher commission rates and deeper embedded integration options.
What Swoop offers
Swoop positions as a “full-stack” business funding platform. Their offering covers:
- Business loans: matched to a large lender panel (1,000+ funding sources including grants and equity)
- Business grants: a database of available grants searchable by sector, location, and eligibility
- Equity: introductions to equity investors and crowdfunding platforms
- Foreign exchange: FX services via Swoop’s partner network
- Business energy: utility recommendations for businesses
Swoop’s breadth is their core differentiator. For businesses and accountants who need a single platform spanning all funding types, Swoop covers the most ground.
What Swoop does not publicly disclose
- Commission rates for partner accountants
- Monthly fee structure for partner tiers
- Lender panel composition (for loans specifically)
- Revenue share rates for embedded platform partners
This lack of transparency makes direct comparison difficult. Accountants and platform partners should ask Swoop directly for their current commercial terms.
What Fundably offers (and Swoop does not)
Published, transparent commission: Fundably publishes its commission rate (up to 30%) and fee structure (£0 monthly, always). Partners know exactly what they earn before signing up.
Higher commission on loans: Fundably’s 30% commission rate is the highest published rate in the UK market for accountant partners.
Embedded integration for platforms: Fundably offers a REST API, pre-built React component, and iFrame embed for platforms wanting to embed lending natively. Swoop’s platform integration capabilities are more limited.
Dedicated partner manager for every partner: Fundably assigns a dedicated partner manager to every accountant partner at no cost. Swoop’s equivalent support is not consistently described across their documentation.
When to choose Swoop
Swoop is the better choice if:
- Your clients regularly need grants or equity alongside lending
- You want a single platform for all funding types (not just loans)
- You are advising earlier-stage startups who may not qualify for commercial lending
When to choose Fundably
Fundably is the better choice if:
- You want the maximum commission rate for lending referrals
- You want transparent commercial terms before signing up
- You are a platform looking for embedded lending integration (API, React, iFrame)
- You want commission paid within 14 days
- Your client base is primarily established SMEs with a commercial lending need
Can you use both?
Yes. Fundably and Swoop are not mutually exclusive. Some accountancy firms use Fundably as their primary lending referral channel (for the higher commission) and Swoop as a supplementary tool for clients with grant or equity needs.